As we enter a new chapter in the James Bond movie franchise, staunch fans like myself are apprehensive or intensely curious about what direction the franchise will take, and about who will be chosen to play the next 007. The naming of the actor to play the MI6 spy appears to have turned into a cultural festival that runs every decade or so, much like the naming of who will host the next Olympic Games. It’s a media tradition ever since George Lazenby famously turned his back on the franchise.
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