Be adventurous! Always try to be impetuous rather than overcautious.
Audacity wins respect.
Respect wins loyalty.
Loyalty equals power.
Real Power.
Category: 25 Rules for the Modern Uberman
Rule 20: FORTRESSES
Fortresses can be advantageous and disadvantageous. They are good because you’re in a castle. It’s a safe place to be.
They are bad because you’re in a castle. You’re stuck there. If you’re a defender on the inside make sure you are not hatred in there. If however, you’re attacking from the outside don’t try bashing down the door. They’ll pour hot oil on you and shoot you with arrows.
Instead, set up a siege.
Rule 19: HATRED
Avoid contempt and hatred! Hatred can be a very powerful intellectual resource. Give your enemies or allies the opportunity to despise you and you do so at your own peril.
Rule 18: HONOUR
Honour your word always! But only if it doesn’t put you in a disadvantaged position!
Rule 17: FEAR vs. LOVE
You cannot control whether people love you. You can only control whether they fear you or not. Rely on what you can control.
Rule 16: GENEROSITY
Don’t ever give away anything that belongs to you. It only weakens you. If you must, take from one party and give it generously to another.
Rule 15: REPUTATION
Reputation is everything.
A good reputation is to be nurtured and milked when necessary. Avoid being saddled with a bad reputation. Avoid it like one would the plague because a bad reputation is just that.
Bad.
Rule 14: MONEY vs. LOYALTY
Power based on money is very easy to achieve. But once you have it, it can easily fall apart. Anyone can be bribed. Mistrust, greed sets in, bang, you’ve lost your power.
Power based on loyalty is very difficult to achieve. Nobody ever trusts anybody or even really understands what the term loyalty actually means. But on the other hand, once you do establish your power based on loyalty, you can become… invincible.
Rule 12: MERCENARIES
Avoid contractors! They are mere mercenaries and can be very dangerous. They have no loyalty, especially when times get tough!
Rule 11: GOVERNMENT
Government institutions are divine entities that are to be avoided at all costs. They make the rules. They change the rules. Unless you have a budget to rival the national account don’t even go there.